We’re looking for the rare Leonardo da Vinci of A/B testing and CRO to join our world-class remote digital optimization team as a hybrid UX/UI visual designer and front-end developer all in one package. Yes, this is a highly unusual request to pack all these skills into a single uber-talented person, but we have a reason: we’ve found this is the fastest way to get high-quality testing ideas implemented. And speed is the name of the game in the CRO world that includes both website and app optimization. We know this is a tall order… but we recruit nationally with a similar strategy for all positions and know this renaissance person is out there… and we are confident we will find you!
Hello, my name is Kaitlin Reiss, Head of Ecommerce at Metabolic Living, and I need your help. We’re a 100% remote $60MM+, self-funded, 9-year old company with 100+ teammates that’s growing 100% YoY with a goal of being a billion-dollar brand by 2023. We’ve hired the leader of our digital optimization team who has 3,200 split tests under his belt. And now we’re recruiting the remaining pieces of this world-class team as we get ready to launch two major strategic initiatives to introduce our new brand: our state-of-the-art e-commerce website and customized app that leverages machine learning and AI.
This role will have a heavy influence in how we both develop and market both of those assets. The funnest part is that we spend $2MM+ monthly in online ads now, scaling to $5MM by end of the year, so that heavy traffic flow allows us to ideate, execute and iterate hundreds of times per month with rapid learning. For those of you who are as obsessed with testing as I am, this is a dream-scenario to be in. I joined the company because I wanted to be part of building their new brand, to build something special, to build it the right way. And to do that we need the help of a world-class talent in this role.
This is a fantastic opportunity for someone with a creative, inquisitive and razor-sharp mindset who’s oozing with ideas and obsessed with creating amazing user experiences that convert like crazy. You get annoyed when pixels aren’t perfect and when UXs and UIs don’t make sense… and scratch your head each time you purchase something personally on another website or and wonder why their checkout process is so inefficient! And the reason you chose to develop the “whole enchilada” package of UX/UI/CRO/design/dev skills is so that the amazing ideas bursting in your head could get implemented precisely the way you envisioned, without anybody else messing them up :-)!
Your days will be exciting and filled with variety – one day you might be optimizing a quiz form in our performance funnels we use in our Google and Facebook ads… another day you may be optimizing a checkout or upsell page our e-comm website… another day you might be optimizing the onboarding experience in our customized app. You’re engaging with senior leadership to connect user experiences to company vision, analyzing data with our data scientists to detect success patterns… and even talking to customers to gain deep insights into motivations, frustrations and barriers to success.
And here’s the best part – it’s all inside a truly meaningful mission we have at Metabolic Living: to make our metabolism-first lifestyle the worldwide standard for healthy living. Even without the current pandemic, people unnecessarily struggle with their health, confused by so many competing options that don’t get results. So, we’ve developed a simple process anybody can follow to optimize their metabolism to deliver the energy their body needs to thrive. And we’ve created the full ecosystem of products to make that process as easy as possible (read more below). That means when your test ideas win, you’ve helped thousands of new people helped stop struggling and start thriving. That satisfaction is priceless and tremendously fulfilling as a human.
In spite of the crisis the world is in, we’re thriving, and in fact growing, because of the products we sell. The world was already coming to us, but the pandemic just poured rocket fuel on those trends. Our goal is to build a $1 billion dollar consumer brand by 2023 and this role will play an enormously important role in achieving that. Oh, did I mention that the company is 100% remote and always has been? This may be the opportunity you are looking for right now!
If you are a true Leonardo da Vinci of optimization – equal parts artist and engineer – LOVE every aspect of digital optimization, have an eye for clean and artful design, get very uncomfortable when something doesn’t look or feel right, are addicted to the process of perfection and…
Then please read on as you’re the ideal candidate… and we’d love to talk to you ASAP.
What are the Key Points?
IMPORTANT: We’re serious about high-performance, so our culture is built around deep work to allow uninterrupted time for the intense concentration needed to deliver world-class performance. And this isn’t just a corporate talking point – we’ve implemented it with specific policies. For example, an 8:30 to 5:00 p.m. ET schedule to encourage being resourceful (instead of working 15 hours inefficiently), no meetings before 1 p.m. ET to allow for at least 4 hours of deep work. And no meetings at all on Fridays so you have dedicated time to think and plan strategically to ensure you’re aligned on the right goals.
Who is This Opportunity Perfect for?
This is the perfect opportunity for a high-caliber UX/UI visual designer & front-end developer with at least 3 years’ experience doing hands-on optimization work both on e-commerce websites and apps, has an unstoppable inner drive for excellence and who might relate to any of these:
If you’re drowning in the corporate or agency world, suffocating from lack of clarity, incessant scope creep, micromanaging bosses, endless meetings, constant interruptions and no respect for the quiet time you need to actually get work done, this is your opportunity to simplify and go deep – to pour your heart and soul into ONE big opportunity… and scale it like never before.
Or, if you’ve tried the freelance thing, but found it challenging or simply not fun doing the sales and marketing piece to land new clients so you could provide yourself or your family with a steady income, this is your opportunity find a long-term home with an organization who cares and who will constantly put fun, meaningful and challenging projects on your plate to keep things exciting and interesting.
Or, if you’ve been at a fast-growing start-up, but they haven’t turned the corner and learned how to grow without the stress, how to deliver results without working past 5 p.m., how to not burn the candle at both ends, how to create a profitable business model that doesn’t depend on the whims of VC or PE world to provide the next round of funding… this is your opportunity to take back control, live life under your own terms and design a lifestyle that brings you joy, happiness and satisfaction.
Regardless of your situation, whether you prefer to work in the quiet of your own home, sipping a delicious cup of coffee at your favorite coffee shop, or outside enjoying the sunshine on a bright, beautiful day… AND you are a humble, high-performing individual who would THRIVE in this type of environment, then please read on, as we can’t wait to meet you.
Who Are We and What’s the Company’s Background?
Metabolic Living’s mission is to empower people to thrive EVERY day so they can enjoy life to the fullest. And our vision is to do this by making our metabolism-first lifestyle become the worldwide standard for healthy living. It’s a flexible, fun lifestyle that’s 100% focused on delivering the results that matter: feeling your best, looking your best and performing your best. In the shortest time possible.
It puts YOU back in control. It helps YOU understand how your body and metabolism works. It empowers YOU to fix your own problems. And because it alleviates the frustration and confusion so many of us experience when trying to fix our health, it makes you want to tell the world about it.
Our goal is to grow into a billion-dollar multi-channel brand that’s distributed via online, mobile and physical retail. For 10 years, we’ve been painstakingly building the products, services, framework, team and culture to make this happen. We have a robust, mature, complete and profitable business model with scalable customer acquisition. And now we’re pushing into a massive new growth phase.
We’ve built a full ecosystem of products that allow someone to live a metabolism-first lifestyle. This includes exercise and nutrition programs, nutraceuticals, functional foods, memberships and coaching programs. We’re launching our mobile app later this year, then will push into offline retail, extend into home-delivered meals and more. But ONE thing at a time, just like we’ve done for 9 years.
Our next major step is rolling out our new Metabolic Living brand and centralized e-commerce website at www.metabolicliving.com, scheduled to be live in early Q4 of 2020. We will consolidate into this centralized website our various product-branded microsites that have fueled our growth to date. The website you see there now is just a temporary one we did to be good humans to give away all of our workouts and recipes for free to help raise money for our front-line health workers.
And immediately after that we’ll be rolling out the MVP of our “true customization” app – one that dynamically assembles the perfect customized meals plan, workout, stress reduction, detoxification and musculoskeletal optimization plan for our audience based on our proprietary Metabolic OSTM model. And then in 2021, we’ll be adding the machine learning and AI piece to leverage the biometrics streaming from today’s wearables to dynamically optimize that plan based on how someone’s body is responding. Static plans are old and outdated – “true customization” is what’s needed to deliver results.
So why is a metabolism-first lifestyle needed? Because there are record amounts of sick, overweight, tired and depressed people piling up around the world. We’re over-worked, over-stressed, over-fed and full of toxins. And we’re deprived of the sleep, nutrition, movement and relaxation we need to thrive.
Unfortunately, the typical solution of extreme dieting and exercise traps people into a 1-step-forward, 2-steps back vicious cycle that makes them worse off. They bounce from one latest flavor-of-the-month program to the next, never making progress… trapped in a downward spiral of increasing desperation.
And philosophies like Paleo or Vegan, while extremely healthy for some, create a rigid us-vs-them tribal mentality that’s self-limiting. Neither of those philosophies work for all people all the time… or even the same person all the time. People differ. Bodies change. If that’s not respected, things will backfire.
The answer? Instead of trying to FIND the perfect program, you need to CREATE their own – one that respects how YOUR body works. And that’s where our metabolism-first framework comes in.
It empowers you with a repeatable, customizable method to optimize your metabolism. Because we’ve found through working with millions of people that a fully optimized metabolism is what delivers the results everyone wants – feeling their best, looking their best and performing their best, EVERY day.
So, instead of fighting against your body and getting inconsistent results with a one-size fits all program or protocol, we teach you to work with your body to enjoy consistent results by building your OWN perfect customized program. One that’s practical, enjoyable and sustainable… and starts working fast.
What You'll Enjoy from Us:
If this sounds like a good fit, if you’re excited to do something challenging and meaningful that preserves your ability to enjoy life to the fullest, then please apply ASAP as we can’t wait to meet you!