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Senior Product Manager - Acquisition/Growth

Product Management
|  Posted on:
December 4, 2020

Senior Product Manager - Acquisition/Growth

Senior Product Manager - Acquisition/Growth
Full Remote
50000 US Dollar - 100000 US Dollar
Bachelor or Master

Job Details

At Scribd (pronounced “scribbed”), we believe reading is more important than ever. Join our cast of characters as we build the world’s largest and most fascinating digital library: giving subscribers access to a growing collection of ebooks, audiobooks, magazines, documents, Scribd Originals and more. In addition to works from major publishers and top authors. Our community includes over 1.4M subscribers in nearly every country worldwide.

The Scribd Product team is looking for a driven, innovative, and experienced Product Management leader for Acquisition to create an outstanding user experience that leads to conversion.  

We are looking for an Acquisition product leader who is comfortable using data to develop priorities and assess results while also demonstrating a deep understanding of customer needs. The person in this role will optimize our current acquisition funnels (e.g. search engine optimization, paid marketing, etc.) and explore opportunities to add incremental subscribers through new channels.  

In this critical role, you will help define the future of reading and listening for a rapidly growing audience of over 100 million visitors globally every month. To succeed, we must create an experience that shows the value of our broad offering of books, audiobooks, podcasts, articles, documents, and sheet music. It’s a big challenge, with incredible opportunity for impact.
  • Inspire and influence the team by describing and then reinforcing the product strategy and goals.
  • Lead the team through the process of developing hypotheses and bringing them to life through research, design, testing, measurement, and iteration.
  • Be a key part of a dedicated agile team with designers, engineers, data scientists, & project managers to deliver amazing service to our customers.
  • Communicate the acquisition product strategy and the work of the team through regular presentations to senior executives and content partners.
  • Work with UX & design partners to understand and empathize with the evolving needs of site visitors and subscribers.
  • Work with data science and analytics counterparts to build business cases and interpret AB test results.
  • Be responsible for the product roadmap for acquisition globally.
  • The opportunity to make a big difference. Scribd is different from other subscription companies because of the breadth and depth of our content library. 
  • You will have a unique opportunity to help people find and enjoy a wide variety of media easily and quickly, at a price point that yields incredible value for consumers. 
  • The chance to innovate. We’re breaking new ground with the use of machine learning and other data-driven projects, and you will collaborate with world-class technologists who are leading in their fields, determining together what is possible.
  • 5+ years experience in product management with agile teams. 
  • 3+ years working in growth, acquisition, or user funnels.
  • Solid understanding of acquisition funnels and user experience optimization .
  • Deep familiarity with both quantitative & qualitative research methods including AB testing, data analytics, and user research.
  • Excellent written and verbal communication skills.
  • Experience in analytics, publishing, or media (preferred).
  • Strong public speaking and presentation skills (preferred).
  • Experience in search engine optimization best practices (preferred).
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